StartingFantasyLineup.com was started by friends of the author Big Jim on November 15, 2009 because they were sick of hearing him talk about fantasy football. His passion for football is the driving force behind everything on the site. Jim’s goal is to expand the amount of people that play Fantasy Football, and to help promote the game he loves. He grew up just outside Buffalo NY and is a life-long Bills fan, his earliest memories are of the first NFL games he ever went to. Jim is hoping to bring his passion to his readers and help them to be better Fantasy Football owners.